Please don’t tell me these are “uncertain times.”

Make me like your company

Much-loved Radio personality Mark Mason called Cory Company recently to say I was spot-on with my recent LinkedIn post advising broadcast advertisers to refrain from telling us that these are “uncertain times.”

On his radio show Friday, Mark and I were able to expand that conversion and highlight ‘how-to’ talk to consumers these days.  Great discussion!  You can listen to the segment here.

avoid Cliches

The takeaway is that after two months of sobering  news and non-stop spin, all of us are weary of  messages that have become a cliche, like “uncertain times,”  as well as “in this together”  and “stay safe.” 

Too many businesses are saying the same thing in the same way.  Cue the pensive and moody piano underscore. 

There is a better way to go. You can still be relevant and respectful and most of all, engaging!

Cory Company is adept at crafting broadcast advertising that showcases the unique personality of your business.  You want to connect with consumers in a positive way so they like you and feel good about your company.  

Let’s connect and find out what your company is doing to assure customers that they will be well served–and safe.

Then, I’ll make sure that message is heard.