Words Vs. Data

We are awash in numbers.  Data is everywhere.  Old-fashioned things like words are in retreat; numbers are on the rise.  Unquantifiable arenas like history, literature, religion and the arts are receding from public life, replaced by technology, statistics, science, and math.  Even the most elemental form of communication, the story, is being pushed aside the list.”Bruce Feiler, NY Times, 2014.

No doubt, data and automation are driving business, At what cost?

In advertising, data doesn’t grow your business.  Good stories grow businesses.  And good stories are shared by customers.

Be heard.  Tell your story. And deliver on your business promise..

Regardless of other options, “word-of-mouth” advertising is critical to business success, whether it communicated by a customer or conveyed affordably in sound- driven media.

New media allows businesses to pinpoint an exact target customer.  But is the required investment to reach that ideal person sustainable?  Maybe not.

Compare the cost-per-thousand of passive digital impressions to the cost of broadcasting a memorable audio message crafted to engage, inform or entertain.  Audio messages breakthrough. And, typically, the cost of broadcast advertising is more affordable.

As the media landscape continues to evolve, advertisers shouldn’t back away from traditional media like radio and TV.  With sound, businesses will reach their best targets along with thousands of unintended prospects.

By building familiarity with a larger audience, a message provides value for the future.

Consider the observation of noted futurist Gerd Leonhard:

“Trust isn’t digital, happiness isn’t a program and relationships aren’t code.” 

One of the fun aspects of working with the team at La-Z-Boy Home Furnishings & Decor is visiting with happy customers. Especially those who worked with La-Z-Boy designers to complete this custom in-home room design.

Many design plans are smaller scale; a sofa, a couple of chairs, a rug, table and accessories.  

But this client was faced with furnishing a large, open concept living and dining area  in a  stunning home on one of Oregon’s most charming rivers.  And, now,  with the help of La-Z-Boy interior designers, she and her husband come home every day to the sanctuary of a remarkable riverfront home with a waterfront great room. 

This open concept living/dining/kitchen room is comprised of four distinct spaces.  The design needed to incorporate the customer’s traditional style and the charm of family heirlooms into a contemporary style house with a monochromatic design.   They blended the client’s existing décor and artwork with new pieces that brought stunning outdoor scenes inside.  Most importantly, the La-Z-Boy designers worked closely with the client to stay within her budget –accomplished by installing the furnishings in two phases. 

See how they made the four distinct areas flow beautifully and comfortably together. 


The Main Living area

Daily walks are non-negotiable.   At least once a day; usually twice, Ruffy and I get out the door.

Usually, I’m as eager to go as Ruffy.  He can’t wait to stretch his legs and smell the wonders of his ground level world.   I’m eager to escape into whatever engaging audio book I’ve downloaded to my phone.

In a large part thanks to this chill labradoodle,  I have listened to classics and memoirs; history and humor; books that have made me think, giggle, even cry.   Without fear of looking silly, I walk down the street sometimes laughing out loud at a funny story or repeating a colorful phrase that I want to retain to share later. 

Below is a list of the books, in no particular order,  that I’ve listened to over the past year.  I was a little surprised as I compiled it, realizing that there is no way I would have found the time to sit down to read these titles.     Though the subjects are diverse, the common thread is that these stories are about people, their choices, and consequences.   I  have gleaned tremendous insights and varied perspectives from the information generously shared by each author.    

I recommend all of these books.  Each is entertaining, enlightening and well-produced.  There have been others that I didn’t finish, mostly due to the audio production or sometimes the narration.  Some voices get in the way of content.   

Put your shoes on, put in your earphones, get the dog and go.    And, if you want to share an opinion about any of these audiobooks, feel free. 

Shoe Dog by Phil Knight

Back from the Dead, by Bill Walton

The Red Pony, by John Steinbeck

A Torch Kept Lit, by William F. Buckley

Why Not Me?  By Mindy Kaling

The Most Beautiful: My Life with Prince, by Mayte Garcia

The Perfect Horse, the Daring US Mission to Rescue the Priceless Stallions Kidnapped by the Nazis, by    Elizabeth Lotts

Thanks for the Money, by Joel McHale

You’ll Grow Out of It, Jessie Klein

Up from Slavery, by Booker T. Washington

The Boy on the Wooden Box: How the Impossible Became Possible . . . on Schindler’s List, by Leon Leyson

 Awaken the Giant Within, by Tony Robbins

Rod, The Autobiography of Rod Stewart, Rod Stewart

Paid For:  My journey through Prostitution, by Rachel Moran

South and West, From a Notebook, by Joan Didion

NPR Laughter Therapy, a Comedy Collection

Grace of Monaco: The True Story, by Jeffery Robinson

The Magnolia Story, by Chip & Joanna Gaines

You Must Remember This, by Robert Wagner

Stubborn Twig: Three Generations in the Life of a Japanese American Family, by Lauren Kessler

My Mother was Nuts, A memoir, by Penny Marshall

All the Things We Never Knew, by Sheila Hamilton

I Loved Her in the Movies, by Robert Wagner

Theft by Finding: Diaries, by David Sedaris

Play On: Now, Then, and Fleetwood Mac: The Autobiography of Mick Fleetwood, by Anthony Bozza and Mick Fleetwood

Unsinkable: A Memoir by Debbie Reynolds

A Girl Named Zippy, by Haven Kimmel

Through My Eyes, by Tim Tebow


Note:  Most titles downloaded from he Multnomah County Library (no charge) with a few from Audible.com.